We developed the new identity of Luigi Bosca winery, changing
the traditional
black and dark premium style, for a visual that represents the “new premiumness”,
with natural light and warmth colours, highlighting the nature, the terroir and
the landscapes of Mendoza. Based on these visual principles, we developed
the brand's global repositioning campaign.
black and dark premium style, for a visual that represents the “new premiumness”,
with natural light and warmth colours, highlighting the nature, the terroir and
the landscapes of Mendoza. Based on these visual principles, we developed
the brand's global repositioning campaign.
Work done in R/GA as a ACD
